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Archive for the ‘Brand Engagement’ Category

One of the biggest purposes of word of mouth marketing for your bank or credit union is to create a higher level of brand engagement. Simply put, WOM helps give people a reason to care about your company.

That’s why we were excited when the cool folks at the Credit Union Times called our friends at CBC for their thoughts on the important topic of brand engagement. They also then called our partners at Market Insights, and the resulting article, Engagement: One Size Doesn’t Fit All, is chock full of excellent insights from CBC and PSST!’s Jeff Stephens and Market Insights’ Brady Walen.

We think you’ll like the article. Check it out: Engagement: One Size Doesn’t Fit All

Don’t Forget CBC’s Brand Engagement Webinar on March 30, 2011

Also, since you’re into brand engagement, don’t forget to register for the upcoming webinar by our pals at CBC, Brand Engagement: The Holy Grail for Banks and Credit Unions.

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