Archive for the ‘Creative Brand Communications’ Category

One of the biggest purposes of word of mouth marketing for your bank or credit union is to create a higher level of brand engagement. Simply put, WOM helps give people a reason to care about your company.

That’s why we were excited when the cool folks at the Credit Union Times called our friends at CBC for their thoughts on the important topic of brand engagement. They also then called our partners at Market Insights, and the resulting article, Engagement: One Size Doesn’t Fit All, is chock full of excellent insights from CBC and PSST!’s Jeff Stephens and Market Insights’ Brady Walen.

We think you’ll like the article. Check it out: Engagement: One Size Doesn’t Fit All

Don’t Forget CBC’s Brand Engagement Webinar on March 30, 2011

Also, since you’re into brand engagement, don’t forget to register for the upcoming webinar by our pals at CBC, Brand Engagement: The Holy Grail for Banks and Credit Unions.


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We often discuss with our colleagues from CBC, that when we look back at our highlight reel over the last several years, great partners are often in those awesome replays with us. Having great partnersips allow us to expand our capabilities, introduce ourselves to clients we might not have otherwise met, and do amazing work.

CBC and PSST! Are looking for great partners that we can create some buzz with—together.

Establishing partnerships brings up a few very important questions:

  • How does it work?
  • Are we a good fit to partner?
  • What makes for a good partnership?
  • How do we get started?

To answer these important questions, we’ve developed our Guide to Partnering With Creative Brand Communications (also applicable to PSST!), available for download on the CBC website.

If your company provides complementary services to PSST! or CBC and feel we would make good partners and create a mutually beneficial, synergistic relationship, let’s talk.

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